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About Us

  • As a purveyor of fine jewelry for over 40 years, Carreras Jewelers is committed to providing honest, creative and unparalled service to our customers. Carreras Jewelers is proud to carry on the vision instilled by our founder, Bill Carreras:
    Carreras Jewelers will fill the missing niche in Richmond, VA by providing the finest in gems & jewelry, and personally educating our customers about diamonds and all jewelry giving them the opportunity to make fair and informed decisions.

    At Carreras, our Core Values guide the way we work and the relationships we build:

    Integrity: Promoting and nurturing relationships built upon trust and consistency with our customers and within the American Gem Society

    Excellence: Responding to challenges by maximizing our unique education & talents

    Accountability: Owning our commitments and actions
     
    Creativity and Innovation: Providing and implementing distinct products and services through "out of the box" thinking and solutions

    Education: Committing to our customers by providing them with highly-educated salespeople and certified graduate gemologists

    At Carreras, we implement our Core Values in the following ways:
  • Integrity: We treat every piece of Carreras jewelry and customer jewelry with respect and honesty and pass this along to the customer.
  • Excellence: We command excellence of ourselves, our partners in the jewelry industry and pass this along to the customer through every aspect of our daily business.
  • Accountability: We guarantee repairs, appraisals and custom designs are done on time and we are committed to keeping in constant contact with these customers.
  • Creativity and Innovation: We offer our customers unusual and exclusive jewelry Through our relationships in the jewelry industry, we have the ability to always find the "right" piece or the ability to custom design the "right" piece for the customer.
    Education: We have two Certified Gemologist Appraisers on staff (more than any American Gem Society store in Richmond), Certified Sales Associates, Registered Jewelers, Pearl Grader.
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